As a videographer, producer and photographer, Joe has created a number of significant ad campaigns and videos, many of which are still on YouTube. Over his career he has worked on just about every type of production there is, but notability has produced content for firearm and tactical companies, products and instructors for the past 10 years.

Joe, as a civilian has also trained in firearms for nearly 8 years having taken over 35 courses in basic and advanced pistol, rifle, sniper, vehicle tactic, low night, CQB and more.

Joe and his family love the outdoors, backpacking, shooting and riding and working on motorcycles. Joe and his business partner, Matt Brandley form Berserker Creative and head the content creation for Nielsen Training and Consulting.